Hex Laundry Detergent Expands Mass Market Shelf Presence at Walmart

Laundry care brand Hex Performance is now available at more than 500 Walmart stores in nearly 50 states and online at walmart.com.

“Our team is thrilled to be partnering with Walmart stores to bring these groundbreaking laundering solutions to more homes than ever, in our biggest retail launch to date,” said Drew Westervelt, founder of Hex Performance. “At Hex Performance, we understand the importance of keeping items that are used every day, clean, free of bacteria, and as fresh as possible and are confident that Walmart shoppers will make this activewear-saving product a staple in their homes.”

Hex moved into Target stores in 2022.